Eat Well,
Live Well

We are what we eat and good nutrition supports healthy living. Each one of us plays a key role in keeping our bodies healthy; hence we have a responsibility to learn as much as we can about nutrition and how it promotes a healthy lifestyle.

Tiger Brands is dedicated to assisting consumers make better food choices so that healthy living is made easier. Tiger Brands voluntarily initiated an easy to read labelling system on all product packs through the Eat Well Live Well symbol and GDA table. The Eat Well Live Well criteria were independently assessed and verified by NICUS (the Nutrition Information Centre at the University of Stellenbosch).

Tiger Brands launched the Eat Well Live Well initiative in 2009, and is committed in providing consumers with information on the guideline daily amounts (GDAs) of the five nutrients which increase one’s propensity towards a lifestyle disease. Our products are continually assessed by a team of experts to ensure a healthier lifestyle via balanced nutrition.

Guideline Daily Amounts or GDAs help you to maintain a balanced and healthy diet for you and your family. The GDAs provide the amounts of nutrients in food that you need to monitor. Your GDA is not a target you have to reach, so aim to keep levels below the recommended amount.

When you calculate your GDA, you will begin to understand what it is that you are putting into your body and how you can minimize the nutrients that increase one’s propensity to contract a lifestyle disease.

ENERGY - Max 8400kJ.

Energy is measured in kilojoules (kJ). Kilojoules are used during various activities, whether it’s shopping, sitting at your desk or even sleeping. To maintain a balanced lifestyle, we need to be sure to substitute the same amount of kilojoules we use up in a day with nutritious food. An adult’s GDA for kilojoules varies depending on the amount of daily activity one does.

Sugar - Max 90g.

Sugars give your body energy. Many of us tend to have a sweet tooth, and food often tastes better with added sugar. It is very important to keep the amount of sugar intake during the course of the day below the recommended GDA limit.

Saturates - Max 20g.

You and your family should try to keep saturates, otherwise known as saturated fat, to a minimum. Consuming excess saturated fat can heighten your cholesterol level in the blood, which can also increase one’s risk of developing heart disease.

SALTS (Sodium) - Max 6g.

Salt gives food flavour. However, too much salt in your diet can increase the risk of certain diseases, such as high blood pressure and heart disease. This is why it is recommended to keep your salt intake below that of the GDA to help avoid any unnecessary health risks.

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