In his opening to the State of the Nation Address (SONA) last week, Cyril Ramaphosa, President of South Africa, told the nation that we were gathering at an extremely difficult and challenging time.

In looking for opportunities which galvanize and unite, empower and transform, Tiger Brands holds firm to its commitment to help spearhead the socio-economic progress of the country for the benefit of all South Africans.

While we hear daily stories about the cash strapped South Africa consumer, it’s at times such as this that consumer insights take on an even more critical role.