As Tiger Brands, our ambition is to evolve into an agile organisation that responds quickly– this, we believe, will contribute to maintaining our significance.
Tiger Brands is one of Africa's largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business includes manufacturing, marketing and distributing everyday branded food to middle-income consumers. We also distribute leading brands in the home, personal care and baby sectors. We impact lives every day with our iconic, award-winning brands. Consumers in South Africa spend 10% of their annual total spend on Tiger products and we are confident that our iconic brands will continue to add value to the lives of our consumers.
We target best-in-class profitability, underpinned by a cost-conscious culture as well as environmental, social and governance principles to drive shared value creation.
We have leading positions in most categories and our brands are well-entrenched with consumers in South Africa. Beyond our core market, South Africa, we have built a sizeable exports business for our products throughout Africa, and we have a successful operation in Cameroon. Our Africa strategy builds on a clear approach to market segmentation in our established and untested markets, and a structured approach to winning in trade in prioritised product categories in our identified key markets.