Purity Call Out


Tiger Brands recalls Purity Essentials Baby Powder products as a precautionary measure

Johannesburg, 7 September 2022 - Tiger Brands is recalling Purity Essentials Baby Powder products as a precautionary measure after trace levels of asbestos were detected in test samples from a batch of pharmaceutical-grade talc powder used as raw material in the production of finished powder products.

Products forming part of this recall include the 100g, 200g and 400g pack sizes of Purity Essentials Baby Powder.

Product Description Weight Barcode

Purity Essentials Baby Powder/ 
Purity & Elizabeth Anne’s Essentials Baby Powder

 100g  6009523601859

 Purity Essentials Baby Powder / 
Purity & Elizabeth Anne’s Essentials Baby Powder 

 200g  6009523601866

Purity Essentials Baby Powder / 
Purity & Elizabeth Anne’s Essentials Baby Powder

 400g  6009523601828 

 Purity & Elizabeth Anne’s Fresh Baby Powder

 400g  6009523604515

This recall does not affect Purity Essentials Baby Cornstarch Powder or any other Baby Care products under the Purity brand.

The batch of raw material with the detected trace levels of asbestos does not meet the Company’s strict quality and safety standards. Matters of quality and safety are an absolute priority for Tiger Brands. In the best interest of consumers and as a precautionary measure, the Company made the decision to initiate a product recall of the affected products after consultation with the National Consumer Commission.

Tiger Brands is working with its retail and wholesale customers to remove all affected Baby Powder products from store shelves.

The Company encourages consumers to return their Purity Essentials Baby Powder products to their nearest supermarket, wholesaler or pharmacy outlet that stocks the product for a cash refund or coupon from 8 September 2022.

The financial impact of this recall is not material to the Group’s results.

For more information visit www.purity.co.za or contact the consumer careline on 0860 004 755 at tigercsd@tigerbrands.com

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