Tiger Brands Socio-Economic Development (SED)
Building, Nourishing and Nurturing Sustainable, Food Secure Communities
Our success and our sustainability are directly linked to the well-being of our communities. They are the source of our most valuable asset – our employees – and support our businesses by buying our products. We honour our responsibility to contribute to their welfare through our socio-economic development (SED) strategy.
To ensure this strategy is integrated into our business objectives and focused on real – and changing – community needs, we critically reviewed our past approach to corporate social investment (CSI) to determine our future actions, illustrated below.
Tiger Brands socio-economic development strategy: 2017 and beyond
Our Approach in Action
While food security remains our overarching goal, our core SED programmes address the key goals of South Africa’s national development plan (NDP) and UN Sustainable Development Goals.
Food and Nutrition Support Programme
- We provide nutritionally balanced food parcels to the most in-need beneficiaries across South Africa through partnerships with food-focused NGOs and universities
- Through these partners, over 30 000 community members are reached monthly
- Supported communities include Soweto (Gauteng), Katlehong (Gauteng), Delmas (Mpumalanga), Plettenberg Bay (Western Cape), Stellenbosch (Western Cape), Ikageng (North West), Port Elizabeth (Eastern Cape), Potchefstroom (North West), Claremont (KwaZulu-Natal), Mohlakeng (Gauteng), Cape Town (Western Cape), Nwmitwa (Limpopo) and Braamfontein (Gauteng)
- Supported partners include five universities: Nelson Mandela University, Wits, Univeristy of Johannesburg, Northwest University and University of the Western Cape.
Customer, Stakeholder and Brand Initiatives
Tiger Brands implements customer and brand-aligned initiatives with a meaningful social impact, including ad-hoc stakeholder support during crises:
- Initiatives included support to fire victims in Hout Bay and the Western Cape disasters, as well as support for the patients of Esidimeni Life Hospitals during their hospital relocation.
- The Department of Agriculture, Forestry and Fisheries (DAFF) remains a supported government entity, as does the Nelson Mandela Children’s Hospital (we contributed R5 million to the hospital’s capital campaign).
- The successful roll-out of the SPAR ‘Home-Cooked Happiness’ Campaign, through which 1 000 Wonderbags were distributed to communities and schools across South Africa.
- Collaborations with Albany and Status on brand-CSI campaigns, resulting in more than 1 000 children reached through the ‘Sarmies for Smiles’ campaign; and the eventual training and mentorship of 2 budding entrepreneurs in the Status ‘Hustle Den’ promotion.
- The Shoprite Soup Kitchen continues to be a key initiative supported by Tiger Brands across the country.
Beneficiary Capacity Building
We focus on targeted community-based training in nutrition, food handling, health, food security and sustainability. Key initiatives during the year included:
- In February 2017, we hosted all our NGO partners from across South Africa at the first annual Tiger Brands socio-economic development partner workshop. We shared our strategy for the next few years and, along with experts from different fields, engaged our partners in discussions and workshops on enterprise development, nutrition education, eco-friendly cooking, sustainable food gardening, and NGO sustainability and financial management
- We partnered with the Department of Basic Education and the Tiger Brands Foundation to advance nutrition education in selected schools. Through this partnership, nutrition education placemats were rolled out to 25 000 learners in schools across the country.
- In August 2017, this programme was expanded to include accredited food-handler training for in-school kitchen staff. In partnership with the Tiger Brands Foundation, 36 food handlers, 4 NSNP coordinators, 3 school officials and 4 district monitors underwent accredited food handler training.
Community and Household Food Garden Initiative
- Through partnerships with Food and Trees for Africa and Wits Siyakhana Initiative, we provide training, support and mentorship to establish sustainable community and household food gardens
- 20 communities across South Africa participating in the Trees for Homes and Food for Homes programme
- 4 universities starting campus food gardens linked to their facilities
Community Enterprise Development
This pillar of our strategy provides training, support and mentorship to identify and establish viable community enterprises for food security and a green economy.
We provide opportunities for our people to participate in social causes that are close to their hearts and in the communities in which they live and work, through the Tiger for Good champion network and platform.
In the FY17 period, we committed 1,5% of net profit after tax, or R35 million, to community development, achieving several milestones:
- Over 78 000 high-quality, nutrient dense and fortified food packages distributed (FY16: 13 200)
- 38 000 beneficiaries reached monthly via the Tiger Brands food and nutrition support programme (FY16: 41 000)
- Over 10 000 beneficiaries in crisis supported through our CSI and employee volunteerism programmes
- 25 000 learners received nutrition education material
- 194 community members trained in food gardening and community education.
APPLICATIONS FOR SUPPORT
Applications for support through Tiger Brands SED Programme are now closed. Applications open on 02 May each year.