We are what we eat and good nutrition supports healthy living. Each one of us plays a key role in keeping our bodies healthy; hence we have a responsibility to learn as much as we can about nutrition and how it promotes a healthy lifestyle.
Tiger Brands is dedicated to assisting consumers make better food choices so that healthy living is made easier. Tiger Brands voluntarily initiated an easy to read labelling system on all product packs through the Eat Well Live Well symbol and GDA table. The Eat Well Live Well criteria were independently assessed and verified by NICUS (the Nutrition Information Centre at the University of Stellenbosch).
Tiger Brands launched the Eat Well Live Well initiative in 2009, and is committed in providing consumers with information on the guideline daily amounts (GDAs) of the five nutrients which increase one’s propensity towards a lifestyle disease. Our products are continually assessed by a team of experts to ensure a healthier lifestyle via balanced nutrition.