Tiger Brands is a leading African manufacturer of branded food, home and personal care products. In South Africa, it has leading market shares across a broad range of categories and, over the years, has grown through acquisitions and by developing its brands.
In addition to its core South African business, the group also has operations in West, East and Central Africa and has built a sizeable exports business for its products throughout Africa.
Tiger Brands prides itself on being a world-class manufacturer and marketer. The continuous renovation and innovation of its brands and the successful extension of these brands into adjacent categories and new markets underpin its success. The group’s brand strategy is supported by extensive investment in marketing, as well as consumer and shopper research, which is used to obtain comprehensive consumer insights into the relevant categories and markets in which Tiger Brands operates.
The key divisions, holding leading brands, are
Grains – milling, baking, breakfast, rice and pasta
Consumer – groceries, home, personal and baby care, perishables, snacks, treats and beverages
International – Chile, Cameroon, Nigeria, Ethiopia, Kenya, Zimbabwe
Exports – Langeberg & Ashton Foods and Davita Trading
In addition to operations under its control, Tiger Brands holds meaningful minority shareholding interest in several associate companies:
JSE-listed fishing company Oceana Group Limited (42,1%)
Chile-based FMCG company Empresas Carozzí (24,4%)
Nigeria-based FMCG company UAC Foods Limited (49,0%)
Zimbabwe-listed FMCG company National Foods Holdings Limited (37,4%).
Tiger Brands employees approximately 21 474 employees across Africa. This does not include seasonal and casual labour.