About PurityVIEW PURITY'S WEBSITE
We know what it’s like for mothers to juggle the demands of modern life with the desire to prepare nutritious and tasty food for their little ones. Purity has been helping busy mums for over six decades, ever since the founder, Don Thompson developed the first commercially prepared baby food in South Africa, with the help of his wife, a dietician, and a cousin, a chemist.
Purity baby food has always stood for “Quality food, made with love“, but a lot has changed since our company first began. Our range has grown from only 10 types of canned foods to a variety of jarred baby food, pouches, cereals, hot porridges, teething biscuits, teas, snacks and treats especially designed to meet the nutritional needs of South African babies and toddlers.
In 1965 the Purity Baby Food brand began producing the first South African jarred baby food in their factory in Ndabeni, Cape Town. The production of baby food was now fully automated and the factory still operates today. To date Purity has over 160 variants across the range and innovation continues to grow the choices offered to moms and their babies.
We believe that looking after mom is as important as looking after baby because after all, it is you that has had to do all the hard work. So in 2009, we introduced a range of products especially for pregnant women.
We aim to be your perfect partner in all aspects of motherhood, so we expanded our business to offer you baby toiletries, through our merger with Elizabeth Anne’s toiletries. The combination of the two trusted brands’ knowledge and expertise makes sure that your baby is getting quality care from top to toe.
We also launched Purity Pedia Kids, a comprehensive range of baby and toddler wellbeing products specially developed to take care of baby and toddler ailments gently and effectively.
Our range of products in nutrition, mother, care and wellbeing has been created with you in mind – to support you in your journey through motherhood to ensure that your baby becomes the very best he can be.
Purity supports and partners with you through your pregnancy, birth and your baby’s formative years with a range of products for moms-to-be, babies and toddlers across nutrition, care, health and mother.
Purity gives you the support and reassurance that you are doing the best for your baby so that your baby can be the best they can be.
About Purity & Elizabeth Anne'sVIEW PURITY'S WEBSITE
The Purity & Elizabeth Anne’s toiletry range is specially formulated to take care of your little one’s delicate skin and soft hair. The Elizabeth Anne’s brand has been around since 1963, when a chemist made a baby shampoo for his special clients and named it after his daughter –Elizabeth Anne. His formula, created with love and care, is still used today.
Purity & Elizabeth Anne’s products have a sweet and delicate fragrance, to leave your baby smelling just like a baby should. We offer a range of Essentials products, Good Nights and products for Sensitive Skin – all as gentle as a mother’s touch and suitable for your baby and the rest of the family. All products are Consultant Dermatologist and Paediatrician approved.
Because we know you care about anything that’s close your baby’s body, we also have a range of chlorine–free laundry products to ensure that baby’s clothes are clean and fresh, and as soft as the skin they’ll be touching
About Purity Pedia KidsVIEW PURITY'S WEBSITE
We know how important your baby’s health is to you, so we’ve designed a range of baby and toddler products to maintain their wellbeing and to give you peace of mind when you need it most.
Whenever your baby is feeling under the weather or needs a boost, you can turn to our range of Vitamin & Mineral Supplements, Coughs and Colds remedies, Skin Soothing products and Dental care.
All these products have been approved by a consultant paediatrician, dermatologist or homeopath, and were developed by a panel of expert specialists, including a pharmacist, paediatrician, dermatologist, dietician and homeopath.
You can trust Purity Pedia Kids for complete peace of mind.