| |
| Corporate Social Investment |
| |
| Overview |
There is so much need in our country,
and although we are probably one of the wealthier African
nations, a large percentage of our people do not have
access to sufficient nutrition or basic healthcare.
As a food and healthcare company, we have the most comprehensive
array of food and healthcare brands and products that
play a huge role in the daily lives of all South Africans.
As a responsible organisation, our objective is to find
ways in which to give back to our communities and our
country as a whole.
Our Tiger Brands social investment initiatives through
Unite Against Hunger and, more recently, the Unite 4
Health programmes, are the vehicles through which we
distribute food and funds to our beneficiary charities.
Specific initiatives throughout our group continue this
corporate approach. The Sea Harvest Foundation, for
example, addresses the unique situation in Saldanha
Bay, where the company is the major employer. This foundation,
formed in 2000, continues to make a much-appreciated
impact in the local community. In addition to centrally
coordinated flagship CSI initiatives, we encourage our
individual businesses to engage with their local communities.
We are also investigating ways in which to involve the
broader spectrum of our staff with our CSI initiatives,
and encourage people to give of their time and their
expertise. |
| |
| Objectives |
| Given the nature of our group, we
have focused on hunger and health in all provinces where
we have operational units, measuring our success in
achieving our objectives against the following criteria:
|
| • |
Achieving a Department of Trade
and Industry score of 10; |
| • |
Supporting at least one charitable
organisation in each province where we have operational
units; and |
| • |
25% of available funds to be
used in rural hunger and health initiatives. |
|
| |
| Focus areas |
| In combating hunger, we focus on
beneficiaries who fit the definition of the DTI scorecard,
while in health, we concentrate on raising the profile
of identified disease states in South Africa, infrastructural
development and projects that are a strategic fit for
Adcock Ingram. |
| |
| Funding |
| Tiger Brands donates over 1% of post-tax
profits to social investment. |
| |
| Corporate flagship projects |
Traditionally, our social responsibility
has been focused on harnessing corporate relationships
in making a tangible difference to needy people. In
the next 12 months, we expect to formalise our relationships
with existing beneficiaries; investigating ways to move
beyond pure welfare (i.e. giving products and funds)
to a more “developmental” approach, where
we work together with our beneficiaries to enhance their
ability to become self-sustainable.
We are extremely positive about our first step in this
direction, which involves the mothers and grandmothers
of children we are currently feeding through the African
Children’s Feeding Scheme. These ladies have various
sewing clubs, and our intention is to create a market
for the items they produce. While this project is still
largely conceptual, we believe we will be able to report
on its successful rollout in the 2007 report. |
| |
| Unite against hunger |
| |
| • |
African Children’s
Feeding Scheme (ACFS) |
|
For over 60 years, the ACFS Community
Education and Feeding Scheme has made a difference in
the lives of poverty-stricken children by combating
malnutrition through feeding and education. The ACFS
has 17 township committees, 12 mothers’ clubs,
13 feeding centres, five mobile vans and six tricycles
that deliver food.
Its activities are conducted through several interrelated
projects: |
| • |
Feeding the malnourished, needy
and HIV/Aids affected and infected. The focus
is predominantly on children, and the project
feeds 18 000 children daily, and 1 000 families
each month. As each family has an average of 7
to 9 people, this means about 8 000 people receive
nutritious food parcels every month. |
| • |
“Love Thy Neighbour”
Ubuntu campaign, which helps mitigate the socio-economic
effects of HIV/ Aids through education and training
and entrenches the extended family ubuntu culture
through peer education. |
| • |
“Care for Children”
Programme, which supports orphans and vulnerable
children, particularly child-headed households. |
|
| |
| Tiger Brands supports ACFS through
regular donations of food, which when translated into
monetary value over the past 13 months is over R1,7
million. |
| |
|
Heartbeat supports orphaned and vulnerable
children by ensuring that their basic needs are taken
care of to ensure they can finish their schooling and
live their lives as children. Heartbeat has designed
a community-based model of inclusion in which local
communities are trained and encouraged to take ownership
of the care and support of these children.
These communities are given appropriate skills training
and the model aims for self-sustainability over a given
period.
The Department of Welfare has recognised this as a best-practice
model. |
| |
| |
 |
|
 |
| |
Lance Armstrong
launches Unite 4 Health. |
|
| |
| |
| Unite 4 Health |
| |
| Tiger Brands’ healthcare company,
Adcock Ingram, launched the Unite 4 Health initiative
in January 2006. Cycling legend, Lance Armstrong, made
a special day-long visit to South Africa to lend his
support to this valuable initiative aimed at uplifting
healthcare in South Africa. His message to South African
fans was an inspiring one of beating overwhelming odds.
He spoke about his battle with life-threatening cancer
and his subsequent wins at the world’s toughest
cycle event, the Tour de France. During his fight against
cancer, Lance learned to appreciate the importance of
health and has given his support to a number of initiatives
to promote a healthier world. |